The goal of the OUTSCAPE Project is to create an interactive retail installation designed to support the sale of an outdoor apparel line. The aim is to develop a visually compelling display that captures attention and encourages customers to engage with the merchandise. By integrating features like touchscreens or motion sensors, the installation enhances the shopping experience, making it memorable and enjoyable for outdoor enthusiasts. It also serves as a platform to showcase the brand’s identity and values, foster meaningful customer connections, and ultimately drive apparel sales.
Research & Content Strategy – Conducted in-depth research on the target audience and market trends to inform the OUTSCAPE branding and messaging.
Branding Book, Iconography & Logo Design – Developed a comprehensive brand book, defining the visual identity, tone, and values of OUTSCAPE. Designed custom icons and a distinctive logo that reflect the brand’s adventurous spirit.
Visual Assets & Apparel Design – Developed all branding materials, including product tags and marketing material, ensuring consistency across all touchpoints.
Motion Graphics, photos & Videos – Produced engaging motion graphics and videos to bring the brand’s story to life and enhance the retail installation experience. Also captured photos of the products, textures, and nature elements used in the retail installations. All photos and videos were recorded and edited by me.
The project began with in-depth research into outdoor lifestyle trends, target audience behavior, and market positioning. Key areas of focus included brand values, visual identity, product appeal, and customer experience. This research guided the development of the content, branding, and structure of the interactive retail installation.
This phase focused on building a cohesive visual identity for OUTSCAPE. A branding book was created, serving as a guide for all visual and verbal communications. It outlines essential elements such as the brand’s tone of voice, personality traits, and core messaging. The book also provides detailed design guidelines covering logo usage, clear space, and variations, along with d typography and colour palette.
In this phase, the front end of three custom apps was developed: the 360° Rotating App, the Dual-Screen App, and the Marketing Interface App. Designed to work together, these apps create an engaging experience where users can explore the brand and learn more about its products:
The 360° Rotating App transforms product exploration into an interactive journey. By combining motion graphics, video content, and gesture-based controls, users can discover features in a natural and engaging way. With hand sensor technology, the experience becomes touch-free and intuitive—encouraging users to interact and explore at their own pace.
The Dual-Screen App enhances the shopping experience by splitting product interaction across two synchronized displays. While one screen allows users to browse the catalog and explore options, the second showcases visuals, videos, and detailed product information. Once the user selects their items, the app generates a receipt, which they take to the cashier to complete payment and collect their products. No transactions occur directly within the app, keeping the focus on exploration and selection. This setup creates a seamless flow between navigation and presentation, making product discovery more dynamic and engaging.
The Marketing App was designed to attract and inform users through quick, interactive engagement. By scanning one of three QR codes, users trigger the display of a specific brand video on the screen. Each video highlights a different aspect of the OUTSCAPE experience, such as products, lifestyle, or values, allowing users to connect with the brand in a fast and visually impactful way. This simple and contactless interaction creates an engaging moment that draws attention and reinforces brand messaging.
